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    What does ‘Help ma’ boab’ mean?

    Help ma boab - expressing frustration, amazement, etc.

    Oor Wullie is a Scottish comic strip published in the D.C. Thomson newspaper, The Sunday Post. It features a boy named William, known as Wullie (Oor Wullie is Our Willie in Scots). His trademarks are spiky hair, dungarees and an upturned bucket, which he often uses as a seat.

    His catchphrases consist of “Jings”, “Crivvens”,”braw”and “Help ma Boab”.

    - Wikipedia